Case Study
The first concept was to show "milk-roentgen" to educate people about the nutrients contained in fresh milk. In view of the increasing criticism of milk products, to show it as a real chemical molecules.
The mission was to create a brand for the company producing fresh, unmanufactured, ecological milk. "Biomelk- the internal quality" was the slogan of the brand - we had to focus on the freshness of children. Avoiding traditional images of "eco" design, we had to create an excellent corporate identity.
The first concept was to show "milk-roentgen" to educate people about the nutrients contained in fresh milk. In view of the increasing criticism of milk products, to show it as a real chemical molecules.
After studying the chemical structure of the resemble star's constellations. After that, it was obvious to call them Milky Way! Adults and children can learn about the nutritional value of milk, tracing milk constellations of our product.
