The mission was to create brand for company producing fresh, unmanufactured, ecological milk. “Biomelk- the internal quality” was the slogan of the brand – we had to focus on natural value of fresh milk, encouraging young people from big agglomeration and children to drink it. Avoiding traditional images of “eco” design, we had to create outstanding corporate identity.
The first concept was to show “milk-roentgen” to educate people about the nutrients contained in fresh milk. In view of the increasing criticism of dairy products, I wanted to enhance the health content of milk, by showing it as a real chemical molecules.
After studying the chemical structures of milk it turned out that they resemble star’s constellations. After that, it was obvious to call them the Milky Way! Adults and children can learn about the nutritional value of milk, tracing milk constellations of our product.